"A household residing in North London wants to find an extraordinary and qualified instructor to guide their youngest child on his early path to growing into an British gentleman."
Looking at this listing, you might naturally skip the wording "beginning" as simple figurative language.
But, it may be the crucial part of this unusual job advert, as it aims to recruit a mentor for a one-year-old.
Hundreds of submissions have now been received since the unnamed family posted their request for the highly paid tutor, who has to be "someone very special".
In recent few weeks, the listing has attracted notice across the press, with numerous questioning why?
Forward-Thinking Method
Adam Caller, head and founder of Tutors International, which is helping the family in their hunt, explained that despite early skepticism, he considered the concept "visionary", and "advanced".
When he spoke with the family, he noted they appreciated the unusual character of their requirement, and how immature their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had held off until their firstborn was five, and by that age "cultural conditioning had by then taken hold".
What precisely does the family mean by "cultural bias"?
It's "comprehensive", Adam responded. "The manner you eat, the manner you speak".
He stated the elder child had picked up "extremely delicate, non-verbal cues" from the family, and had adopted their cultural ways. The family told Adam they did not want history to repeat itself with their new baby.
The intention: To bring in a UK tutor, who must speak with RP, to shape the baby right from the beginning.
Natural Absorption
"Much of the development at the beginning here is rather absorbed naturally," explained Adam.
It's via this natural absorption that the family are hoping the child will acquire the British traits they aim to instil.
Adam said the tutor needed to be somebody who studied at "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The tutor just has to be the suitable individual, they'll be carrying out things they may not realize they're doing, simply by nature," he commented.
Cost Not Relevant
The family informed Adam the successful candidate should ideally also have understanding of or interest in horse riding, winter sports, creative fields and instrumental training so as to influence the child in a diverse set of interests.
Additionally though, he explained the family desired the tutor to enrol the child on a variety of courses so the child would be "equestrian training and picking up an tool by the time they are about three years old".
In the family's view, assisting their son become a "English gentleman" will lead to success and provide access.
"Considering the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he adds.
Yet, despite all this instruction in "English culture", could the child adopt what is termed cultural bias from the multicultural family he is raised by anyway?
"Certainly", said he. "The parents realize this could fail, but they've simply adopted the perspective of, 'why not attempt it and let's go as soon as we can', because the cost of it is not a concern," he said.
Overly Optimistic
A number of in the tutoring industry who have those concerns.
Another CEO, chief executive of Blue Education, who supplies individual instructors, wrote that "the development of becoming bicultural, or indeed, becoming oneself, is something that must be grown into, not engineered."
Peter noted that he had emigrated from the Far East to the Britain at the period of childhood, and had been brought up knowing and embodying dual heritages. He progressed to learn at a prestigious UK institution.
"The concept that a single person can serve as a embodiment of UK identity, a person who can somehow transplant the attributes of a English gentleman onto a one-year-old child, seems to me idealistic and unfeasible," he commented.
"In my experience, employing a distinctly English tutor from babyhood will not instantly produce the result they desire.
"I did not have such a figure, and yet I have been lucky enough to experience several of the situations they desire for their son."
He added: "The truth is, self-identity should not be dictated from the outside influences; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Certainly, Britishness is something Adam believes can be taught – and sold.
"I believe the fact that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
